Aug. 13, 2012
/PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI) and BuzzFeed today announced the launch of
, a live, weekly, call-in show on which the editors of BuzzFeed—the rapidly-expanding and first true social news organization—will dissect, discuss and offer a behind-the-scenes look at the inspiration, reaction and creative process behind the week's biggest viral sensations. From eclectic and extraordinary images and videos to lists and original reports, hosts will cover BuzzFeed's most social content, talk about their personal favorites, and connect directly with listeners to hear what they think.
will launch on
Tuesday, August 14
6:00 pm ET
SiriusXM Stars Too
(channel 104) and be hosted by Sports Editor
) and Senior Editor
will air live Tuesdays from
6:00 - 7:00 pm ET
on SiriusXM Stars Too, with encore presentations airing Wednesdays at
6:00 am ET
9:00 pm ET
. BuzzFeed editors and reporters representing the range of content verticals will be regular additions to the show.
"We're thrilled to launch
on SiriusXM; we know we're on your computer screens at work and now we're taking over your cars on the way home," said
, BuzzFeed's Managing Editor. "The way you react to and share a BuzzFeed story with your friends is the same emotional reaction someone has when they call into the radio. Our commenters are like radio's callers so working with SiriusXM just feels really organic," Lamb continued.
"BuzzFeed has become a top authoritative force in the social web today, with compelling, creative content and readers checking the site many times a day," said
, President and Chief Content Officer, SiriusXM. "We are excited to bring BuzzFeed to our millions of listeners nationwide, particularly driving to and from work, with the unique perspective of BuzzFeed's insiders on
In addition, "BuzzFeed Shorts"—standalone segments featuring the best WIN, LOL or WTF moments of each week—will air across a variety of SiriusXM channels.