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TheStreet Open House

Chevrolet Activities At The Woodward Dream Cruise

Stocks in this article: GM





DETROIT, Aug. 13, 2012 /PRNewswire/ --

  • 2012 event showcases 60 years of Corvette heritage
  • Celebrating with customer-focused events and activities

On August 18, more than a million fans are expected to crowd Detroit's legendary Woodward Avenue for the world's largest one-day automotive event.  Chevrolet is once again the presenting sponsor of the Dream Cruise, and Chevy activities at the Cruise will showcase the 60 th anniversary of Corvette, one of the most recognizable cars on Woodward.

"The Woodward Dream Cruise is a true celebration of America's love affair with the automobile and the open road, and for Chevrolet it is an opportunity for us to connect with some of our most passionate consumers and their families," said Chris Perry, Chevrolet global vice president of marketing.  

Following are highlights of Chevy-related events at this year's Dream Cruise:

Tuesday, August 14 Chevrolet Volt Owner Ice Cream Social Chevrolet will host an ice cream social for 50 Volt owners from 6 p.m. to 8 p.m. at the Radisson Hotel in Bloomfield Hills, followed by informal cruising on Woodward.  (Contact: Michelle Malcho)



Wednesday, August 15 GM Design Car ShowThe GM Design team will host a car show on Wednesday from 1 p.m. to 9 p.m. at the Northwood Plaza on the southwest corner of Woodward and 13 Mile Road.  The show will feature personal vehicles owned by members of the Design team, along with live musical performances. (Contact: Kari Nattrass)



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