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LIN Media (NYSE: TVL), a local multimedia company, today announced that it hired advertising veteran Jamie Elden as Senior Vice President of Sales for its growing digital operations, RMM.
Primarily based out of LIN Media’s new office in New York City, Mr. Elden will oversee the digital operations’ national sales efforts and its growing sales force that is located in 18 markets around the country, including New York, Los Angeles and Chicago, develop innovative digital advertising products and programs, and drive sales and revenue growth. He will also launch new entertainment-focused initiatives out of LIN Media’s Los Angeles office to further enhance the Company’s current digital media offerings, including video, branded entertainment, social and mobile.
"Jamie’s extensive experience with digital marketing and his credibility within the advertising industry are perfect for leading and elevating our key initiatives,” said Robb Richter, Senior Vice President in charge of digital media. “He has deep relationships with some of the most respected agencies and media buyers, and knows how to deliver results in a highly competitive marketplace using our expansive reach, unique products and innovative technology services.”
"Jamie has a tremendous track record of growing a digital sales organization and a unique understanding of how to create true, quantifiable value for clients,” said Jon Flatt, Chief Executive Officer of RMM.
Mr. Elden has more than a decade of experience in building advertising solutions for major U.S. clients and previously served as Vice President, Digital and Branded Entertainment for Alloy Media, where he led the strategic direction and development of Alloy’s digital properties and as head of UEG Studios for United Entertainment Group.
“This is a great opportunity to join an industry-leading multimedia company with a 50 year history of innovation and success and propel the growth of its digital operations,” said Mr. Elden. “The company’s scale and premium distribution in today’s digital landscape backed with its comScore leading network and unique product offerings will continue to set new standards in how advertisers reach and engage consumers online.”