This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

ReachLocal Introduces Innovative Display Retargeting Solution For SMBs

Stocks in this article: RLOC

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today it is launching ReachRetargeting, an innovative display advertising solution that targets local consumers who have recently searched for an SMB’s business keywords as well as those who have recently visited their website.

ReachRetargeting combines two powerful targeting techniques, search and site retargeting, into one compelling product that puts an SMB’s brand in front of consumers repeatedly while they are making a purchase decision. This builds top-of-mind awareness with the right consumers at the right time, and thereby helps drive more ROI from their advertising spend. It's a perfect complement to ReachSearch, which helps the SMB drive leads from search engines.

A major challenge SMBs face is how to cost-effectively get their brand in front of the right consumers at the right time, while they are in the purchase process. Quite often, SMBs spend money on traditional forms of advertising that are not as highly targeted, and as a result, are less effective.

ReachRetargeting leverages our extensive display advertising network reaching more than 90% of total unique visitors in the U.S. (1) and more than 145,000 web sites in North America (2), along with powerful targeting techniques to reach consumers who are searching for local goods and services.

“SMBs are looking for a better way to reach consumers who are contemplating purchase decisions,” said Kris Barton, Chief Product Officer at ReachLocal. ”We developed this specifically for SMBs as a one-two punch with ReachSearch. Now SMBs can build top-of-mind awareness with consumers who did not convert immediately via search engine advertising.”

Search retargeting pinpoints people who have shown purchase intent by searching for keywords related to an SMB’s business, from broad keywords related to an SMBs goods and services (like “types of braces” or “”small car models”) to specific terms that show purchase intent (like “Invisalign® prices” or “Ford ® Focus Reviews”). Site retargeting identifies consumers who have recently visited an SMB’s website and shown consideration for their products or services. ReachRetargeting retargets these consumers with the SMB’s display ad as they surf other sites across the Web. This encourages prospects to return to the SMB’s website and keeps their brand top-of-mind. As with all ReachLocal products, the SMB can see their results via easy-to-use online reports.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs