ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today it is launching ReachRetargeting, an innovative display advertising solution that targets local consumers who have recently searched for an SMB’s business keywords as well as those who have recently visited their website.
ReachRetargeting combines two powerful targeting techniques, search and site retargeting, into one compelling product that puts an SMB’s brand in front of consumers repeatedly while they are making a purchase decision. This builds top-of-mind awareness with the right consumers at the right time, and thereby helps drive more ROI from their advertising spend. It's a perfect complement to ReachSearch, which helps the SMB drive leads from search engines.
A major challenge SMBs face is how to cost-effectively get their brand in front of the right consumers at the right time, while they are in the purchase process. Quite often, SMBs spend money on traditional forms of advertising that are not as highly targeted, and as a result, are less effective.
ReachRetargeting leverages our extensive display advertising network reaching more than 90% of total unique visitors in the U.S. (1) and more than 145,000 web sites in North America (2), along with powerful targeting techniques to reach consumers who are searching for local goods and services.“SMBs are looking for a better way to reach consumers who are contemplating purchase decisions,” said Kris Barton, Chief Product Officer at ReachLocal. ”We developed this specifically for SMBs as a one-two punch with ReachSearch. Now SMBs can build top-of-mind awareness with consumers who did not convert immediately via search engine advertising.” Search retargeting pinpoints people who have shown purchase intent by searching for keywords related to an SMB’s business, from broad keywords related to an SMBs goods and services (like “types of braces” or “”small car models”) to specific terms that show purchase intent (like “Invisalign® prices” or “Ford ® Focus Reviews”). Site retargeting identifies consumers who have recently visited an SMB’s website and shown consideration for their products or services. ReachRetargeting retargets these consumers with the SMB’s display ad as they surf other sites across the Web. This encourages prospects to return to the SMB’s website and keeps their brand top-of-mind. As with all ReachLocal products, the SMB can see their results via easy-to-use online reports.
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