"Whole Foods Market Team Members are as creative and gifted as they are diverse, and this competition is a fun new way to highlight their musical talents in a way that might help them fulfill their dreams," said Sirr Less, global vice president of communications for Whole Foods Market. "We were blown away by the talent exhibited by our Team Members and we appreciate VH1 for providing an outlet to showcase their abilities and help them pursue their passions."
"We're proud to partner with the good people at Whole Foods Market on this engaging program that extends our popular 'You Oughta Know' discovery concept beyond the traditional music industry," said Stephanie Werner, Vice President, Marketing Promotions and Partnerships at VH1. "We can't wait for music lovers across the country to hear the exceptional talent that we know is part of the Whole Foods Market family."
Whole Foods Market invited Team Members from across the country to submit original music for the contest. A regional and then national panel of Whole Foods Market Team Members reviewed the entries to narrow down to the 10 finalists to be voted on by the public.
In addition to the opportunity to play before a captive audience at the Live in the Vineyard concert, the winner will also get a professionally-produced music video and additional exposure through a concert with a VH1 You Oughta Know artist at the Whole Foods Market Napa store in November. The winning artist will also nab a coveted Creative Music Integration deal with VH1, with the opportunity to have their original music featured within a VH1 show or promotion.To learn more about the program and listen to the finalists, tune into www.rawandunprocessed.com. Support your favorite artist by joining us in the conversation online at #wfmmusic. * Grand prize includes airfare for two to Napa from anywhere in the continental U.S., two nights hotel and passes to the "Live in the Vineyard" music festival in November. For official rules, click here.