Aug. 13, 2012
(NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has signed a StationView Essentials contract with Pappas Telecasting across its entire station group roster including: KSWT-TV (CBS) in
; KHGI-TV (ABC) and KFXL-TV (FOX) in
; and KCWI-TV (CW) and KDMI-TV (THIS TV) in
Des Moines, IA
Pappas Telecasting chose Rentrak's StationView Essentials based on the much larger sample size in each of their local markets along with the fact that Rentrak's census-based TV measurement includes viewing segments currently not included in local TV measurement, such as military bases and students.
"We believe that choosing Rentrak's precise and stable audience measurement system, along with the demographic granularity and client-focused qualitative overlays like Polk Automotive, will give all of our local stations and advertisers a more complete picture of how the viewing population interacts with our stations' programming," said
Harry J. Pappas
, Chief Operating Officer, Pappas Telecasting.
"We are proud that Pappas has so enthusiastically embraced Rentrak's census-based TV measurement currency by subscribing their entire station group roster. Pappas joins the hundreds of other Rentrak client stations who recognize Rentrak's TV measurement of both household and consumer demographic viewing behaviors in every market provides a better way to monetize their stations using stable ratings and predictive viewing information," said
, Rentrak's Corporate President and President of Advanced Media & Information at Rentrak.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as census-based currencies for the evaluation and selling of media. Rentrak is headquartered in
, with additional U.S. and international offices. For more information on Rentrak, please visit