In Canada, individual life and health sales grew 7%. Over the past three years, we’ve increased our individual life and health sales by 44% and advanced our market share. And we’ve done that while repositioning the product shelf to meet return hurdles in a low interest rate environment, nearly tripling the VNB through better product mix, renegotiating reinsurance rates and implementing price increases, including the further price increases for universal life and critical illness announced earlier this week. These changes continue to provide an attractive value proposition to our customers and on a basis that works for us in a low interest rate environment.
Sun Life Financial's CEO Discusses Q2 2012 Results - Earnings Call Transcript
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