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Jones Soda's CEO Discusses Q2 2012 Results - Earnings Call Transcript

I would now turn the call over to Jennifer Cue, Chief Executive Officer of Jones Soda.

Jennifer Cue

Thank you, Carrie. Good afternoon everyone and thank you for joining us today. Before we begin reviewing the results for the quarter, I’d like to mention how thrilled I am to return to Jones Soda as CEO. Well I returned to the Board in April of this year, I’ve been at the helm about five weeks now and I am working to evaluate all operations with an eye towards generating sustainable top and bottom line growth in the future.

I was previously with Jones Soda from 1995 and basically its inception to 2005, returning last fall for a consulting role as an Interim CFO. One thing that has remained constant since I joined Jones over 15 years ago is that I am a strong believer in the power and potential of this brand and look forward to putting my passion for Jones and my knowledge of the specialty soda industry to work for the long-term future growth of the Company.

Since my return to Jones Soda, I have traveled around Canada and U.S. and personally met with distributors covering our 50% of our network. The level of excitement and enthusiasm from our distributor partners related to the Jones Soda brand is gratifying. We also have an amazing consumer base evidenced by our 960,000 Facebook fans. We witnessed daily the excitement and energy from our fan base from letters that we receive to the continued submissions of photos from our loyal fans to put on our label.

In addition, the continued stream of visitors to our headquarters in Seattle reaffirms the passion that we all feel towards the Jones brand. That said there is still much to be done. As we move forward, we will emphasize a more disciplined approach to growing revenue. At the moment, our primary focus is living within our means. To this end, since the first quarter of the year, our Board of Directors have implemented a comprehensive cost control strategy which is primarily responsible for the year-over-year improvement in our bottom line. I look forward to working with the Board as I further evaluate and implement measures to realize our potential and improve our long-term profitability.

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