In March we released GREASE, and in late May, we launched Michael Jackson King of Pop, both on our new Cash Connection wide-area progressive link, which drove record WAP revenues in the quarter.
Key platform and hardware innovations are also paying off in our gaming equipment sales, as we achieved approximately 19% ship share for North America. Also, our iVIEW DM strategy continues to develop positively, as iVIEW DM went live in 8 more locations during the quarter. We now have a solid base of thousands of DMs running across all major manufacturers, and our pipeline continues to grow.
Our fiscal year 2013 holds excellent opportunities for Bally, as we are initiating earnings guidance of $2.95 to $3.30 for fully diluted share. This guidance range contemplates revenue improvement in all 3 areas of our business: game sales, gaming operations and systems.
We also expect gross margin improvement in gaming equipment and continued growth in our WAP footprint. As a result of these expectations, we anticipate an improvement in our operating margin in fiscal 2013.For today's call, Neil Davidson will cover our overall financial results; Ramesh Srinivasan will discuss operating highlights; and then, I will have some overall comments before we open it up for questions. Neil, over to you. Neil P. Davidson Great. Thanks, Dick. First, let me review our Safe Harbor language. Today's call and simultaneous webcast contain forward-looking statements about Bally and our future business. These forward-looking statements are based on currently available information. Actual results could differ materially from those anticipated in the forward-looking statements and reported results should not be considered an indication of future performance. We do not intend and undertake no obligation to update our forward-looking statements, including forecasts of future performance, the potential for growth of existing markets or the opening of new markets for our products, as well as future prospects and proposed new products.
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