The newly upgraded app will also feature ad-serving capabilities, enabling AOL advertisers to reach consumers across a variety of connected TV platforms. Campaigns will be executed via pre-roll ad units across AOL On’s premium, brand-safe content.
“Demand among advertisers for connected TV inventory is incredibly high,” said Ran Harnevo, Senior Vice President, Video, The AOL On Network. “With this launch, we’re delivering on our promise of giving advertisers the tools to reach consumers across every screen in a high-quality, curated environment.”
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR), and today TiVo is a global leader in advanced television service offering products on multiple platforms and devices. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2012 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners. About AOL AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.