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NIA Announces Launch Of Largest NBC London Olympics Survey

FORT LEE, N.J., Aug. 10, 2012 /PRNewswire/ -- The National Inflation Association today announced the launch of the official NIA survey of American consumers who used NBC's Olympic TV Everywhere multi-platform services to watch the London Olympic Games live in the U.S. NIA urges all Americans who authenticated their pay-TV subscription to watch NBC's live TV Everywhere streams of the Olympics to participate in this survey immediately by going to: NIA will be announcing the results of its in-depth Olympic TV Everywhere survey to U.S. nationwide media outlets later today.

NIA recognizes pay-TV price inflation to be the #5 worst price inflation crisis in America today. The only types of price inflation currently causing more harm to the standard of living in America are price inflation in food, health insurance, gasoline, and college tuition costs. One of the leading causes of the current pay-TV price inflation crisis is skyrocketing fees being paid by pay-TV companies for the rights to distribute live sports. Pay-TV companies have been bidding up costs for live sports distribution rights so that their #1 competitive threat Netflix can't afford to offer live sports content.

NIA sees the ability to provide live sports content and access to TV Everywhere services as the two biggest advantages of the multi-billion dollar pay-TV giants that will allow them to retain their massive power. NBC's decision to pay $4.38 billion for Olympic broadcast rights through year 2020 is just one example of why we have a pay-TV price inflation crisis in America. NBC's parent company is Comcast and it is likely that millions of Comcast pay-TV subscribers authenticated their Comcast subscription to watch NBC's TV Everywhere coverage of the Olympics.

The majority of U.S. consumers who actively watched NBC's Olympic TV Everywhere streams and were given the ability to watch every single Olympic event live, were probably amazed that Comcast/NBC didn't charge them an extra $100-$200 for access. Pay-TV subscribers are now beginning to realize what an amazing value TV Everywhere brings to their pay-TV package. NBC's Olympic TV Everywhere coverage was the industry's first step towards ending cord-cutting and cord-shaving for good.

With the Olympics coming to an end this weekend, NIA expects wealthy investors on Wall Street to begin actively searching this weekend for companies in the TV Everywhere space with the technology and solutions that made NBC's Olympic TV Everywhere coverage possible. NBC recently announced that in just the first 10 days of the Olympics, 7.6 million Americans successfully authenticated their pay-TV subscriptions, a new TV Everywhere record for a single event! What company has the technology to authenticate pay-TV subscribers for TV Everywhere?

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