This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Give Workers Some Fun Walking Off Their Fat

The Walker Tracker system awards points for achievements; the client can determine how many points get awards (which can be anything from money, time off or the pedometer itself). Points are awarded for consistency and reaching goals, rather than simply steps achieved; points can also be earned for making an entry in the system, making daily journal entries or posting photos from a walk.

Convincing certain key participants to sign up can make a huge difference in whether a walking program sticks, Mays says: "Having buy-in and sponsorship from upper management is very important. We also want to help find the natural cheerleaders and give them the tools to motivate other people." Walker Tracker's "giveaway" points, for example, reward people for leaving encouraging comments on others' posts.

"The whole goal is to create a permanent lifestyle change," says Lisa Rousseau, vice president of member engagement for Walkingspree. "It's not one-size-fits all. You can't take a group of primarily overweight truck drivers and give them the same program as a group that has an on-site gym. We build the challenges and programs around the demographic of each organization."

Walkingspree's programs include additional wellness content, including an online food tracker so you can see how many steps it will take to burn off that pizza you had for lunch. The company also provides clients with USB, medical-grade pedometers, so participants can simply upload their walking stats. "It's very important to have validated data," Rousseau says.

Walkingspree clients have asked for competitions pitting department against department and branch office against branch office; the company even set up a challenge between two small-business clients looking for someone to compete against. Walking challenges can also be set up as a unified group mission, such as adding up everyone's steps to see how long it takes to "walk" across the Sahara or the United States.

"Some people are extremely competitive, while others want a more personal goal," says Rousseau, noting that participants can opt out of competitions and simply track their own individual progress. "We want to fit everybody's needs."

Whatever the motivation, competitions and goal-setting give employees something to work toward, a concrete reason to increase their daily step count. It may sound like a cliche, but in a walking program everyone who participates is a winner, health-wise.

"The goal is always to reach the at-risk employees," Mays says. "We always tell our clients: You're not trying to reward the marathon runners. It's the people who don't get off the couch who will benefit most."

This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $124.43 -1.54%
FB $82.16 -1.20%
GOOG $548.00 -0.73%
TSLA $188.77 -0.94%
YHOO $44.44 -1.10%


DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs