Based on second quarter results, we are maintaining our 2012 adjusted EBITDA outlook of $320 million to $335 million. We continue to see strong sales increases at our Image Activation restaurant and plan to accelerate the expansion of the program in 2013. We are confident that the substantial capital investments we and our franchisees are making will drive the long-term profitability and growth of the Wendy's brand.The 3 key reference points guiding our thinking strategically and tactically are: our brand positioning of A Cut Above, the growth pyramid illustrated in this slide and our Recipe to Win. Our company and franchise operators are aligned with and committed to these 3 cultural foundations, as keys to producing consistent brand, sales and profit growth.
The Wendy's Management Discusses Q2 2012 Results - Earnings Call Transcript
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