Nature's Own Launches New Oatmeal Toasters⿢, Unique And Portable Breakfast Option

THOMASVILLE, Ga., Aug. 9, 2012 /PRNewswire/ -- It's a little like a bagel, a bit like an English muffin, and reminiscent of breakfast bread, but it's something totally unique in the breakfast baked foods category. Nature's Own, America's No. 1 soft variety bread brand*, has introduced Oatmeal Toasters ™ to its line of Special Morning breakfast items, available now at major supermarkets and retail stores in the Southeast, Mid-Atlantic, and Southwest.

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Oatmeal Toasters ™ are delicious squares, a bit smaller than a slice of bread, with a soft, chewy texture. Made with whole grains and real oats, and studded with sweet fruit, each square offers four grams of fiber and 20 grams of whole grain. They are available in two delicious flavors - Cinnamon Raisin and Cranberry Orange.

"We wanted to create a recipe for something truly different and we have achieved just that with the Oatmeal Toasters ™," said Keith Aldredge, vice president of marketing/breads & rolls, for Flowers Foods. "They combine the taste, texture, and portability of bagels, English muffins, and breakfast breads — all in one. Oatmeal Toasters ™ are perfect for an on-the-go breakfast or snack, for both kids and adults. With fiber, whole grains, and only 160 calories, they are a delicious, healthy choice."

Oatmeal Toasters ™ can be eaten right out of the bag or lightly toasted and served warm with butter, jam, or your favorite breakfast spread. They are sold in resealable packages of eight Toasters.

About Nature's Own   Introduced with no artificial preservatives, colors, or flavors by Flowers Foods in 1977, Nature's Own has become America's best-selling soft variety bread brand and is now a full line of breads, buns, and baked breakfast items. Known for its quality and innovation, Nature's Own was among the first brands to offer low-calorie and sugar free breads, a double fiber bread with omega-3, and thin-sliced bagels. Today, consumers can find a wide variety of bakery items under the Nature's Own brand, including whole wheat and whole grain varieties, specialty premium breads, English muffins, and sandwich rounds. For more information on Nature's Own, visit www.naturesownbread.com. To receive recipes, health tips, and learn about special promotions check out Facebook.com/NaturesOwn and Twitter.com/Natures_Own.

About Flowers Foods   Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is the second-largest producer and marketer of packaged bakery foods for retail and foodservice customers in the United States with 2011 sales of $2.8 billion. Flowers operates 44 bakeries that produce a wide range of bakery products. These products are sold through a direct-store-delivery network with access to approximately 70% of the U.S. population in the East, South, and Southwest as well as in certain markets in California. Select Flowers products are sold nationwide through customers' delivery systems. Among the company's top brands are Nature's Own, Tastykake, and Mrs. Freshley's. For more information, visit www.flowersfoods.com.

• IRI Syndicated Data FY 2012

SOURCE Nature's Own

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