In the latest quarter, Wendy's said its new two-pronged ad campaign helped drive sales. The TV ads feature a young, red-headed woman referred to internally at the company as "Red," who encourages customers to make better choices by picking food at Wendy's.Other ads featuring the real Wendy Thomas, the daughter of founder Dave Thomas, are intended to underscore the company's roots and run less frequently.
Wendy's Turnaround Push Starts To Take Hold
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