As we look to build on our established market position, we’re focused on four key growth objectives. They are widen and deepen our developer relationships, build our base of advertising clients, expand internationally and invest in our industry leading technology and data. First, we continue to widen and deepen our developer relationships. During the second quarter, we increased the number of apps enabled on our platform by nearly 17% to more than 35,000 apps. Shelf space with developers is limited. Most developers can integrate only a small number of SDKs in to their apps. So the growth of our app pace is indicative of how critical our platform is for large and small developers and strong recognition of the value they see in direct implementations with Millennial Media.
Millennial Media's CEO Discusses Q2 2012 Results - Earnings Call Transcript
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