Our performance in the period reflects the positive momentum we’ve established in the mobile advertising market. As the industries leading independent provider, we’re positioned for continued growth and market share gains on the strength of our scale, our differentiated technology platform, our advanced targeting capabilities based on this large and growing data asset and our deep integration and relationships with app developers and advertisers alike.
At Millennial Media we’re singularly focused on delivering superior results in the market and to our clients. Mobile is all that we do, and we have differentiated scale in that market. It is because of the years of this singular focus that we’re succeeding in mobile monetization where others are not. We have built the technologies and products that solve for the complexities and challenges inherent in mobile, while also taking advantage of an entirely new opportunity presented by mobile and as consumers look increasingly to mobile as the primary screen for the intersection of entertainment and utility, we’re growing right along with them.
As a technology and data platform company, delivering mobile advertising is only part of what we do. App developers and other mobile publishers partner with us as we provide them critical tools and solutions and provide a true monetization platform through the industries most robust software development kits for SDKs. Advertisers are focusing spend on targeted audience buys through Millennial and they rely heavily on our deep data and back end analytics to optimize that mobile spend. As the independent industry leader and as a cross OS solution, we believe we offer the most value to both developers and advertisers.
Quick simply we’re delivering a highly effective solution for our customers and partners to the mobile monetization problem that has plagued other internet companies who have been unable to translate traffic into revenue. Millennial Media has been exceptional in this regard and our results for the second quarter underscore this success in helping our partners generate substantial return on investment in the mobile advertising market.