We also believe these premium products have much a longer product life span and offer the best path forward as the video game industry reaches a transition with casual gamers migrating to mobile gaming, leaving hardcore gamers who demand the best. We realize and understand that more sales of these key products are needed and we are committed to increasing our sales and marketing efforts to expand awareness of these products, while keeping a sharp eye on operating expenses.In addition to our focus on creating aspirational products, we have also expanded our geographic footprint as we continue to build a worldwide sales and marketing team. As games increasingly cross geographic borders and the internet allows worldwide online competition, the company is committed to positioning itself as a leading provider of products that optimize the passionate video gamers’ performance on a global basis.
Mad Catz Interactive's CEO Discusses F1Q13 Results - Earnings Call Transcript
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