We also believe these premium products have much a longer product life span and offer the best path forward as the video game industry reaches a transition with casual gamers migrating to mobile gaming, leaving hardcore gamers who demand the best. We realize and understand that more sales of these key products are needed and we are committed to increasing our sales and marketing efforts to expand awareness of these products, while keeping a sharp eye on operating expenses.
In addition to our focus on creating aspirational products, we have also expanded our geographic footprint as we continue to build a worldwide sales and marketing team. As games increasingly cross geographic borders and the internet allows worldwide online competition, the company is committed to positioning itself as a leading provider of products that optimize the passionate video gamers’ performance on a global basis.
Last year we announced the opening of our sales and marketing office in Japan. We are starting to realize the benefits of our investment and expanding our geographic footprint, especially in the Asia Pacific region. Our sales classified to other countries have grown from 2% of sales in fiscal 2011 to 5% of sales in fiscal 2012, and now represent 7% of sales in the first quarter of fiscal 2013. We are hopeful that the addition of our recently announced sales and marketing office in South Korea will further accelerate sales in that vibrant gaming market.
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