Olympics a Win for Sporting Brands Sold in China
Even if local brands can't outrun their foreign rivals, it's hard to imagine them losing money, giving support to company fundamentals despite depressed share prices. Lesser-known local sporting equipment makers, many from China's southern provinces, also should net growth in sales of off-brand badminton rackets and ping pong balls -- cutting into the bigger names that sell partly on prestige.
This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
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