This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Why the Apple-Google War Is Good for Humanity

Stocks in this article: AAPLGOOGFBAMZNMSFTRIMM

NEW YORK ( TheStreet) -- If you value sunrises, the four seasons and the Earth remaining on its axis, then you need to hope the venom that exists between tech giants Apple (AAPL) and Google (GOOG) never goes away.

Their mutual hatred is not only good for consumers, but it's also good for humanity. These two, by virtue of their reciprocated vile, will continue to build products that make life more pleasant to live, even if it means killing each other to do it.

In a strategically shrewd move, Apple seems poised to hurt the effectiveness of Google's YouTube after it was discovered that the popular app was left off Apple's recent trial version of its mobile IOS6.

When developers got hold of the fourth beta of IOS6 on Monday, the once-standard app was noticeably absent. But it should not have come as a surprise.

Tensions between the two companies started to escalate when Apple ditched Google maps in favor of its own in-house mapping app, which is due out when IOS6 fully launches. What's more, Apple then decided to integrate Google's chief social media rival, Facebook (FB), into its future IOS versions. This reinforces why I have always considered Apple a company that is shrewd and offers no apologies.

Clearly the company has a chip on its shoulder and seems intent on letting Google feel every bit of it. The fact of the matter is, Apple remembers that it was the punching bag at one point to Microsoft (MSFT) during some of its darkest periods, one that almost sent it to bankruptcy. Today it appears committed to showing no mercy to rivals of the past and present.

Apple continues to force its competitors to keep up in markets where they are not as skilled while it's widening its lead. As these companies try to play catchup, Apple also understands they will never have the time to devote the necessary attention towards looking beyond what Apple is doing.

What I'm realizing is that as we continue to applaud Apple for its brilliance in creativity and becoming an endless well of exceptional growth, Wall Street often overlooks and underestimates the company for having mastered the art of war - or in this case, the art of competition.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,827.75 +12.81 0.07%
S&P 500 2,072.83 +5.80 0.28%
NASDAQ 4,787.3170 +29.0650 0.61%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs