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Kellogg Company (K): Today's Featured Consumer Goods Winner

Kellogg Company (K) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.1%. By the end of trading, Kellogg Company rose 41 cents (0.8%) to $50.66 on average volume. Throughout the day, 1.9 million shares of Kellogg Company exchanged hands as compared to its average daily volume of 1.9 million shares. The stock ranged in a price between $50.19-$50.75 after having opened the day at $50.27 as compared to the previous trading day's close of $50.25. Other companies within the Consumer Goods sector that increased today were: Dean Foods Company (DF), up 40.6%, China Shengda Packaging Group (CPGI), up 19.2%, Coffee Holding Company (JVA), up 13.1%, and Visteon (VC), up 12.4%.

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Kellogg Company has a market cap of $17.9 billion and is part of the food & beverage industry. The company has a P/E ratio of 14.7, below the average food & beverage industry P/E ratio of 15.2 and below the S&P 500 P/E ratio of 17.7. Shares are down 1% year to date as of the close of trading on Tuesday. Currently there are three analysts that rate Kellogg Company a buy, one analyst rates it a sell, and 15 rate it a hold.

TheStreet Ratings rates Kellogg Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the negative front, Primo Water (PRMW), down 21.2%, Fuel Systems Solutions (FSYS), down 12.1%, VeriFone Systems (PAY), down 11.9%, and Crumbs Bake Shop (CRMB), down 9.4%, were all laggards within the consumer goods sector with VF Corporation (VFC) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods (IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods (SZK).

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