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Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it won five of the six awards in Casino Enterprise Management’s third annual Hospitality Operations Technology (HOT) Awards.

Elite Bonusing Suite - Virtual Racing puts players in the driver's seat and creates a thrilling community event. This entertaining and interactive secondary bonus game is already proven to increase coin-in and carded play. (Photo: Business Wire)

The HOT awards honor leading gaming-technology products that make a positive difference in a casino-hotel’s operations. A panel of expert judges, including several gaming and hospitality executives, evaluated the award submissions. Bally’s winning products are:

• Service Tracking Manager™ (STM) for Employee Productivity and Efficiency.
• Bally iGaming Platform for Internet Services.
• Bally Mobile Platform for Self-Service Products.
• CoolSign® Video Wall Controller for Media and Content Management.
• Elite Bonusing Suite™ with Virtual Racing™ for Guest Experience Enhancement.

“Winning first place in five of the six categories is great recognition of our innovation momentum and the extraordinary work of our engineering team,” said Bally Technologies’ President and Chief Operating Officer Ramesh Srinivasan. “Our forward-thinking team is continuously innovating solutions for trailblazing technologies that ensure our customers can provide their guests with exceptional service, an exciting gaming experience, and most of all, a good return-on-investment.”

STM is a browser-based dispatch system that interfaces with handheld smart devices such as the iPhone® and iPad® for faster routing of casino-floor personnel to customers. When a service request is generated through the system such as a machine malfunction or patron requesting service help, casino personnel closest to the patron are immediately notified, increasing the efficiency of casino operations and customer satisfaction.

Bally iGaming Platform enables casino operators to quickly enter the online gaming space with free-play, virtual credits, and wager-based gaming as it is legalized in their jurisdiction. The platform creates an additional revenue stream as well as a new channel through which operators can market their products and services while collecting valuable player data. Bally’s business-to-business iGaming platform, with mobile integration, helps gaming operators create a seamless view of the player between the traditional and online casino environments. The platform’s open architecture enables operators to choose from best-of-class content from a multitude of providers for poker, casino table games, video slots, bingo, keno, and sports wagering when authorized.

Bally Mobile Platform enables casinos to create custom applications and mobile websites running across all devices from one central content manager, enabling casino personnel to create special content and offers and immediately distribute them to targeted customers and potential customers. Operators may alert players anytime about special offers, even if they are just driving by the property. Casinos can target content in countless ways – from age to player’s card level, from the month of customers’ birthdays to how far they are from the property. Nearly 5 million Bally apps have been downloaded from dozens of casinos.

With this cloud-based solution, operators input the information directly into the content-management system, and Bally’s Mobile Platform translates the information to an iPhone® app, a native Android® app, a native BlackBerry® app, an iPad® app, and even a mobile website that works across hundreds of devices. From there, operators can track how the patrons who receive the information behave, seeing if they react to offers immediately.

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