Let’s talk a little about our demand environment and our strategy for continued long-term growth. First, we have a lot of new offerings, particularly our GMO or global marketing operations solution. Second, we’re reconfiguring our go-to-market strategy around new vertical market expansions; and third, we’re getting some strong growth from many of our large existing clients, and this is that recurring revenue model that we focus on here so much.Let’s go into some detail on each of these. Our GMO, or global marketing operations – and as a reminder, with GMO we create, deploy, and manage digital marketing programs across all geographies and technical platforms. So it really is technical knowledge and content knowledge in a global deployment to maintain everything from advertising campaigns to general websites for people. We launched GMO last year as we saw a growing demand from marketing executives who struggled with the complexity of managing campaigns globally.
Lionbridge Technologies' CEO Discusses Q2 2012 Results - Earnings Call Transcript
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