Aug. 8, 2012
's lodging fundamentals remain positive as the country experienced a double-digit rise in average daily rates (ADR) and record revenue per available room (RevPAR) growth in 2011. Steady performance levels coupled with efficiencies in hotel operations led to record profits with a historic high of 36.5 percent gross operating performance for hotels, according to
Jones Lang LaSalle Hotels'
annual, bi-lingual research study,
Lodging Industry in Numbers – Brazil 2012.
Market fundamentals hit record highs
's occupancy rate rose by 2.2 percent year-over-year in 2011, which is comparable to the real GDP growth rate for the year. The Brazilian hotel average occupancy ended the year near 70 percent. Additionally in 2011, Brazilian hotel owners and operators experienced accelerated growth of ADR by more than 17.2 percent in 2011 over 2010 levels, resulting in city hotels reporting record RevPAR growth of 20.5 percent.
For the first five months of 2012, occupancy rates are slightly lower than the same period 2011; however, ADR reported a high growth rate of 17.5 percent.
Investors eye Brazil
Global events, such as the
FIFA Soccer World Cup in 2014
2016 Summer Olympic Games
Rio de Janeiro
, keep opportunistic investors eyeing the market. Both domestic and international buyers are taking note of the market's progression as the foremost investment target in
. Stellar performance and profit has made Brazilian hotels an attractive investment option featuring solid returns.
"Companies have already started jumping into the game, snatching up prime opportunities to acquire or develop in the region due to the consistent and on-going demand. Host Hotels & Resorts recently announced it plans to develop a 150-room Novotel hotel and a 255-room Ibis hotel in
Rio de Janeiro
one mile from where the Olympic Games will be hosted. Accor also acquired the South American portfolio of
which comprises 11 hotels in
Ricardo Mader, Executive Vice President of Jones Lang LaSalle in Brazil.
Surge in demand, restricted supply pipeline
The Brazilian lodging industry's healthy hotel performance remains underpinned by the imbalance between supply and demand.
's, nearly 10,000 hotels, represented by nearly 500,000 rooms, hosted more than 5.4 million international tourists in 2011, representing a rise of 5.8 percent year-over-year. Hotel supply growth is estimated at only 238 hotel projects in the next three years encompassing 38,854 rooms. Additionally, economic decentralization led to new development opportunities for hotels in cities where large infrastructure projects, such as mining, oil refineries and gas, are underway. These regions are target areas for investment, as they are underserved with adequate quality hotel stock.
"There is still great room for growth in
's hotel supply, especially outside of the major cities. Unlike past World Cup and Olympics host cities, we expect
Rio de Janeiro
to absorb supply additions more easily and maintain demand well past the games, given the cities' deficiency in supply from the get-go," added
Manuela Gorni, Senior Vice President of Jones Lang LaSalle Hotels in Sao Paolo.
's stabilizing economy backs hotel market progress
was one of the first emerging markets to stage an economic recovery, and continued stabilization of the country's economy bodes well for the lodging market. As the country's per capita income continued growing, leisure travel increased and represented 21.3 percent of the market mix, second only to corporate travel. The resort segment recorded the strongest recovery in 2011, reaching 50 percent occupancy and total revenue per occupied room of
lodging industry fundamentals remain extremely positive for the future. The next five years, with an influx of visitors to the international games, are expected to boost the still under-developed transaction market, and push operating profits margins even further," concluded
Clay Dickinson, Executive Vice President for Jones Lang LaSalle Hotels and leader of the firm's Strategic Advisory and Asset Management division in Latin America.
Jones Lang LaSalle Hotels in partnership with Brazil Forum of Hotel Operators launched its annual, bi-lingual research study,
Lodging Industry in Numbers
The Brazilian hospitality market data compilation is the largest surveyed sample available in the region and includes more than 400 hotels, condo hotels and resorts and serves as a benchmarking tool for both domestic and foreign hotel investors and owners for use in feasibility studies for investments in
and during the budgeting process for existing properties.
To request a copy of the report, visit
About Jones Lang LaSalle Hotels
Jones Lang LaSalle Hotels is a global real estate services firm focused exclusively on hotels & hospitality. We provide acquisition and financing advice, valuations, investment sales and asset management for luxury hotels, select service and budget hotels, smaller hotels and pubs, from single assets to large portfolios and mixed-use developments.