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Aug. 8, 2012 /PRNewswire/ -- As part of Jose Cuervo's long history of supporting the arts and Latin culture, Jose Cuervo Tradicional –
Mexico's No. 1 super-premium tequila and the same recipe used in Cuervo's original tequila in 1795 -- is launching the Tradicional Mural Project 2012. Through this platform, Jose Cuervo Tradicional hopes to create a dialogue through artistic endeavors that will inspire artists over the age of 21 to celebrate the Latin culture sharing their hopes and dreams for the Latin community through murals—an art form that, like Jose Cuervo Tradicional, is a truly authentic part of
Mexico's history and culture. As part of this nationwide platform (where legal), Jose Cuervo Tradicional is inviting artists over the age of 21 to compete for the opportunity to win
$15,000 by submitting an original mural painting inspired by their passion for Latin culture and the Jose Cuervo Tradicional bottle. Jose Cuervo Tradicional will also donate
$15,000 to a Latino arts and cultural organization on behalf of the winner as well as display the top 10 murals in a public artistic venue such as a gallery or museum to be announced at a later date.
Artists can participate in the Jose Cuervo Tradicional Mural Project contest by submitting a 150-word statement describing how they are inspired by Hispanic heritage, along with their professional artwork portfolio via
TheTradMuralProject@MKTG.com. The application period is open from now through
11:59 p.m. (ET) on
Friday, Aug. 31, 2012.
"Murals have been used by artists in
Mexico and the U.S. to celebrate a rich culture," said
Roy Danis, President, Jose Cuervo International. "Similarly, Jose Cuervo is an iconic and authentic embodiment of the past and future of Mexico. For this reason we have created the Jose Cuervo Tradicional Mural Project 2012 — to celebrate and keep cultural and artistic traditions alive while encouraging Latinos to look toward the future."
The National Association of Latino Arts and Cultures (NALAC) will serve as a consultant for the Jose Cuervo Tradicional Mural Project 2012 to increase visibility for the contest within the arts community. As part of this arts consultancy, NALAC will work with Jose Cuervo Tradicional across each phase of the program to engage artists, Latino communities and non-profit organizations.