(Nasdaq: PROJ), the leading global provider of enterprise software and information solutions for professional services firms and government contractors, today announced the release of a new state and local government report, “
Social Media in State & Local Government: A New Paradigm for Engagement and Innovation, 2012
.” As citizens continue to adopt social media and spend more time using the Internet, more and more governments are engaging with its citizens on their own turf. State and Local Governments are recognizing this and embracing social media as a communication mechanism now that more than half of all Americans that own a cell phone use it to access the web.
From 2010 to 2011, social media use by the 75 largest city governments grew faster than any other interactive online tool. Looking ahead, over 80 percent of state and local government employees expect their agency’s use of social media to increase in the next 12-18 months. This means there will be more opportunities for businesses to develop applications, push for innovation, and collaborate with government in new and profound ways.
“As social media use grows by both citizens and by state and local governments, it presents a new paradigm for government service delivery and innovation. Social media can be used for direct government to citizen engagement, and for aggregating crowd sourced data to inform decisions. The informed decisions can then be used by governments to deliver more improved, more efficient government services,” says Chris Cotner, Principal Research Analyst, Deltek. “While many state and local governments see the potential of social media, they often lack either the knowledge of how to successfully integrate and use the new technology or the financial resources due to a still sluggish economy” continues Cotner. “As a result, government is largely looking for public and private collaboration to achieve results. Recent success stories that highlight committed and collaborative efforts to use and integrate social media and mobile applications in the governments of Boston, Philadelphia, and Maryland serve as excellent benchmarks.”