Two of the most well known brands in the automotive industry formally announced a new partnership today, one that will make top-quality paint restoration and car care products easily accessible. The Pep Boys – Manny, Moe & Jack (NYSE: PBY), the nation’s leading automotive aftermarket service and retail chain, has partnered with Barrett-Jackson Auction Company as the exclusive distributor of Barrett-Jackson’s car care products within its new Automobile Restoration System.
The three-part Automobile Restoration System – which includes abrasives, paint and car care – will be available in at Pep Boys locations across the country beginning August 1 and offers car collectors and enthusiasts an easy, unique way to complete the restoration of car projects from start to finish.
“Pep Boys is proud to team up with Barrett-Jackson and offer specialized paints, world-class finishing and detailing products to all of our automotive enthusiast customers, from the collector to the daily driver,” said Scott Webb, Executive Vice President of Merchandising and Marketing for Pep Boys. “We will feature this premier product line in Pep Boys locations across the country.”
The Barrett-Jackson Automobile Restoration System was the result of a strategic partnership with abrasives manufacturer Ali Industries, paint manufacturer Sherwin-Williams
, surface-finishing products manufacturer Farecla and a special licensing agreement with Barrett-Jackson.
“Barrett-Jackson is proud to have our products on the shelves of one of America’s oldest and most respected retailers,” said Craig Jackson, Chairman and CEO of Barrett-Jackson. “Pep Boys’ commitment to quality and the automotive lifestyle is what sets them apart from the rest, and I couldn’t be happier with this new partnership.”
In an effort to make the Automobile Restoration System even easier for Pep Boys’ consumers, Barrett-Jackson divided the abrasives, paint and car care products into convenient four-step processes, making the systems easy to use for even the casual do-it-yourselfer.