Easy to wear, comfortable, chic, it represented the perfect convergence of elegance and laid back style; a fashion icon was born.The success was immediate. The brand gained a following among the most distinguished celebrities. In 1995, Vilebrequin recreated its flagship styles for children and launched the now famous “Like Father, Like Son” concept. Strengthening family ties, the brand advocates the values of beauty and refinement, passing them down from one generation to the next. From intuition to boldness, the brand grew by developing a wide selection of colors and exclusive prints and also by extending its beach spirit to ready to wear and accessories to become the only men’s brand born from an original focus on beachwear. Its expertise is characterized by the art of details and the craftsman’s spirit. Staying true to its St. Tropez roots and loyal to its designer, Zaza De Brito, for more than 15 years, the brand cultivates casual elegance for men today and is recognized as a modern luxury lifestyle.
G-III Apparel Group, Ltd. Acquires Global Luxury Resort Brand Vilebrequin
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