This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

SOREL's Fall/Winter Brand Campaign, Get Your Boots Dirty. Learn More About Leila Janah And Our New Fall Collection At (Photo: Business Wire)

Stocks in this article: COLM

SOREL, a premium boot brand founded in 1962, announces its Fall/Winter 2012 brand campaign titled, “ Get Your Boots Dirty™.” The campaign debuts in web-based video and print this month. Get Your Boots Dirty reflects the spirit of a brand that has forged beyond its outdoor heritage by showing how fashion and function beautifully co-exist. The campaign shows fiercely independent, creative and inspiring women from diverse disciplines who are living out their passions. The 2012 campaign launch features Leila Janah, founder and CEO of Samasource. Janah is igniting change via her non-profit that creates jobs for people in countries where there is little opportunity. Janah is the first of many real women who will be featured in SOREL’s Get Your Boots Dirty campaign.

SOREL's Fall/Winter Brand Campaign, Get Your Boots Dirty. Learn more about Leila Janah and our new f ...

SOREL's Fall/Winter Brand Campaign, Get Your Boots Dirty. Learn more about Leila Janah and our new fall collection at (Photo: Business Wire)

To further extend the Get Your Boots Dirty campaign, SOREL introduces a new social media campaign and video series, titled SORELstyle (#SORELstyle). Using Facebook, Pinterest, Polyvore, Twitter, Instagram and YouTube to expand the campaign across multiple platforms, SORELstyle features stylists curating inspired looks with SOREL boots. The series launches with Kemal Harris, from the celebrity styling duo Kemal & Karla, as she shares fresh ideas on how to wear SOREL’s Fall/Winter 2012 collection. SORELstyle will launch in September 2012 and continue year-round, showcasing looks from diverse and independent thinkers within the fashion community.

“Get Your Boots Dirty celebrates women who make the world a more interesting place,” said Kimberly Barta, SOREL’s senior global brand director. “Women tell us they feel a sense of fearlessness and strength when they put on boots. We want to tell the stories of inspirational women, like Leila and Kemal, who are getting their boots dirty by putting their passions to work.”

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs