The Hillshire Brands Company (NYSE: HSH) today announced that Sean Reid, 45, will become chief customer officer, effective Aug. 20, 2012. Reid will lead the external selling organization and build sustainable strategic relationships and strategies across all consumer-facing channels including Wal-Mart, Kroger, Costco and development networks. He will report to Sean Connolly, chief executive officer.
“Sean is a strong addition to the Hillshire Brands’ team, bringing extensive leadership experience and a proven track record of achieving solid results by partnering with customers and developing strong organizations,” said Connolly. “His deep understanding of the food industry and key customer needs combined with his ability to lead successful teams will help drive our business.”
Most recently, Reid was senior vice president, U.S. and international sales at Schwan Food Company and directed the company’s worldwide consumer brand sales organization, with responsibility for account management across all channels, broker management, category management, trade marketing, sales finance, operations, customer service and retail management.
Reid also worked at Kraft Foods, Inc. where he served as vice president, U.S. retail sales and led a national team of more than 11,000 employees. His responsibilities included delivering sales through in-store and retail execution tactics, which ranged from category management to go-to-market resets. Prior to his work at Kraft, Reid held a variety of sales and management positions at Nabisco Biscuits & Snacks.Reid received his bachelor’s degree in Hospitality Management from Eastern Illinois University. About Hillshire Brands Company Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generates nearly $4 billion in annual sales and has approximately 9,500 employees. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. The company, formerly known as Sara Lee Corporation, began trading under the “HSH” ticker symbol on June 29, 2012, following the successful spinoff of its international coffee and tea business. For more information on the company, please visit www.hillshirebrands.com.
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