Research shows 90 percent of cancer is not only lifestyle related, but environmental, meaning that what consumers put in their body, on their body, and around their homes are important choices 1.
Humana Inc. (NYSE: HUM), one of the nation’s leading health and well-being companies, recently announced its partnership with the Cancer Schmancer Movement to present the Trash Cancer Party initiative, with support from grandparents.com. Founded by actress Fran Drescher in 2007, Cancer Schmancer seeks to transform those with cancer from patients into medical consumers, and to shift the nation's priority from exclusively searching for a cancer cure toward prevention and early detection of the disease.
Trash Cancer encourages people to invite their friends and families over for a fun and informative party on how to eliminate carcinogens from the home and from food and lifestyle choices. The parties will provide guides for discussion, carcinogens to watch for and tips on how to live a less toxic and healthier life. In support of the Trash Cancer initiative, Humana will sponsor 1,000 Trash Cancer Party Kits, exclusively selected by Blissmo, to help educate communities and spread the word. Each host kit will also include materials to encourage each party participant to commit to make a small change and share it on Trash Cancer’s Facebook and Twitter.
“Our home is the place where we spend the most time and is often our most toxic environment. Understanding the dangers and being educated is the first step to living an empowered lifestyle,” said Drescher, President of Cancer Schmancer. “Going to the market and shopping for everyday items will never be the same as consumers become more educated and begin to think differently about the food, personal care items and household products they’re bringing into their homes.”
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