PORTLAND, Ore., Aug. 7, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the availability of the OnDemand Essentials Network Advertising Report which is the first-ever free-on-demand (FOD) network transparency report for the on-demand platform. The report ranks those networks that agreed to have their performance information made available by their current month's transactions.
Historically, a lack of on-demand network transparency has been cited by agencies as a buying hurdle for the platform. With nearly 80% of FOD program viewing occurring after the first three-days of availability on-demand, the report is designed to help networks better merchandise their FOD content in order to capitalize on the billion dollar advertising sales opportunity for the on-demand platform.
The initial rollout of The OnDemand Essentials Network Advertising Report monthly report will include retroactive data from January 2012 through June 2012 and will feature networks from the following cable network groups: A+E Networks, AMC Networks, Discovery Communications, National Geographic Channels, Scripps Networks Interactive, Turner Broadcasting and Viacom. In addition, several independent FOD networks will be featured including BBC America, FEARnet, Kabillion, MGM Impact and Music Choice. Network clients of Rentrak may opt-in at any time to have their network performance data ranked.
Along with month-by-month transaction totals, the OnDemand Essentials Network Advertising Report contains additional data points including unique set-top-box figures, average transactions per set-top-box and average view time per transaction."Rentrak is proud to offer network groups and agencies, for the first time, a true understanding as to how networks rank on the on-demand platform which is a highly active advertising environment. Sharing FOD performance information provides network groups with a powerful tool to better monetize their content," said Cathy Hetzel, Rentrak's Corporate President and President of Advanced Media & Information at Rentrak. The OnDemand Essentials Network Advertising Report data is available exclusively for subscribers to the OnDemand Essentials service and to the network partners who have made their data transparent for the report.
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