Publicis Groupe Acquires Resultrix, India's Leading Performance Marketing Agency
PARIS, August 7, 2012 /PRNewswire/ --
Publicis Groupe [Euronext Paris: FR0000130577] announced today the acquisition of Resultrix, an award winning digital marketing agency with an international footprint in India, Singapore, the UAE and the USA. This acquisition strengthens both Publicis Groupe's presence in India as well as its digital dominance.
Resultrix was founded in 2008 and has aggressively grown to be the leading performance marketing agency in several strategic markets including India and the US. Resultrix employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The award-winning agency provides a full suite of services including search engine optimization, search engine marketing, online media, web-design, analytics, media buying, social media strategy, and mobile marketing, with a differentiated set of performance-based business models. Resultrix's extensive clientele comprises both international and local brands including: Corbis Corporation, Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and Emirates National Bank, among others.
Resultrix will operate as a unit within Performics, under the name ' Resultrix, a Performics Company'. Its founders, Vidur Luthra, CEO, and Gulrez Alam, COO, will continue to lead the agency and will report into Daina Middleton, Global CEO for Performics and Gareth Mulryan, Managing Director of Performics, Asia Pacific.Daina Middleton comments: "C lients are demanding best-in-class specialized skills and seamless digital integration at scale. Resultrix has an impressive track record as a leading search and interactive services agency . T heir highly sophisticated suite of digital solutions perfectly complements our offering and will solidify our leadership position around the world." Srikant Sastri, VivaKi Country Chair for India adds: " India promises huge growth potential and opportunities, especially in the area of digital. This investment demonstrates our commitment to developing our networks in fast-growing and important markets and sectors." Vidur Luthra, CEO for Resultrix comments: " We were founded on the belief that digital advertising provides the opportunity to disrupt the traditional media business models and this is a great opportunity to join a network that is renowned for being at the forefront of the industry. It allows us to realise our ambitions and leverage our skills, strengths and experience across a larger g roup footprint which is of huge benefit to our clients and teams." Performics is redefining Performance Marketing by applying the principles of search to create highly optimized and participant-centered marketing solutions across all relevant channels, devices and screens. Since early 2011, Performics has expanded its presence and now operates in 18 countries; this new partnership with Resultrix will further enable clients to not only tap into new areas of digital expertise, but benefit from an even more integrated and consistent global offering.
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