Operating income for the Direct segment improved to $1.0 million for the second quarter 2012, compared to Direct segment operating loss of $1.0 million for the second quarter 2011. This improvement reflects stronger sales as well as a 290 basis point reduction in Direct selling and marketing expense as a percentage of sales. Gross margin for the Direct business was 55.1% for the second quarter of 2012, an increase of 510 basis points compared to the second quarter of last year.Net sales for the Retail segment were $14.0 million in the second quarter 2012, an increase of 22.9% compared to the second quarter last year. As previously disclosed, in the first half of 2012, the Company took certain steps to stabilize declining gross margins in its Retail business. These steps included a price increase for the back half of 2012, which resulted in some Retail customers accelerating a portion of their purchases into the second quarter compared to their typical buying patterns.
Nautilus, Inc. Reports Improved Results For The Second Quarter 2012
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