Hooters' New Plan: Attract Women
By Neal Colgrass, Newser Staff
Never fear, Hooters fans: The so-called "breastaurant" doesn't plan to finally clothe its waitresses. But the chain's revitalization project does include renovating restaurants, updating the menu, and attracting an unexpected new customer ... women.
Why the upgrade? Because Hooters has been closing restaurants and losing revenue, thanks to competitors like Tilted Kilt and Twin Peaks, TIME reports.
--Written by Neal Colgrass of Newser
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