Mobily Taps IBM For Business Transformation In Agreement Valued At About $280 Million (1.05 Billion Saudi Arabian Riyals)

RIYADH, Saudi Arabia, Aug. 6, 2012 /PRNewswire/ -- Etihad Etisalat (Mobily) and IBM (NYSE: IBM) have announced a 5-year agreement worth approximately $280 million to provide comprehensive IT solutions for the Saudi Arabian company.

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As the fastest growing telecommunications company in Saudi Arabia, Mobily has experienced an explosion in demand from the growing number of subscribers using mobile devices, and needed to boost its IT capacity and innovation in the market.

The agreement with IBM will provide Mobily with faster, targeted access to new technologies and expertise in order to build a strong infrastructure to keep pace with the company's business growth. As it gears up for further expansion, Mobily wanted to improve the quality and speed of its operations using IBM best practices, ensuring overall flexibility and scalability.

As part of the agreement, Mobily and IBM will collaborate on future innovation with the help of IBM Research, for example, using  IBM's Spoken Web solution. The basic principle of Spoken Web uses speech to create voice sites using the mobile phone network to establish a spoken version of the internet.  The opportunity to collaborate with leading IBM researchers has become a key differentiator for IBM.

The agreement highlights IBM's continued geographic expansion initiative to strategically increase its presence in key growth markets like Saudi Arabia in support of its global growth strategy. IBM is ramping up its investment across the Middle East and Africa, harnessing the company's Smarter Planet initiative to help both public and private sector clients do more with fewer resources.  

The strategic management of IT remains with Mobily, ensuring continuation of its standards of excellence and cutting-edge architecture, and enabling Mobily to meet the explosion in demand it is seeing from the growing number of subscribers using mobile devices.

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