is just as good, if not better. Consumers know that.
Apparently the CEO of Carbonite did not.
Then he made it worse, again: He said it took the company months to gather the metrics to figure out the change in sales from dropping Rush.
There is no kind and gentle way to put this: Everyone knew that was not true. Metrics from the web -- where the company's sales take place -- are almost real-time. If people stop buying at noon, you know it by 1 p.m.
And he said it took months?
That is why Carbonite took a 15% dive last week when the real results of the CEO's misplaced political activism came out. The stock is down 20% over the last five days and down 31% since the beginning of the year.
Here's the takeaway: If you own shares in a company where the CEO is using your money to make political enemies with people who are making you money, maybe you should take away your investment and put it in a company where the CEO passes the third test: Is he sane?
As for Rush, his ratings have never been better.
This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.