COVERGIRL believes in beauty with an edge. Now, the makeup with attitude meets the rock star with attitude: P!nk! In her new role as a COVERGIRL, P!nk’s going to dare every woman to take more beauty chances and join her in kicking traditional conventions to the curb. The artist recently wrapped her first print advertising campaign with the brand, which will debut in Fall 2012.
Fresh off the heels of putting the finished touches on her new album, The Truth About Love, P!nk exemplifies what it means to be a true COVERGIRL. She’s got her own individuality and never settles for conforming to a single beauty standard. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music, and now my partnership with COVERGIRL to love,” said P!nk. “Joining a group of women who have always inspired me –to laugh out loud, let my guard down, or play around with my beauty look – is such an honor.”
“P!nk is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “That combination of irreverence and integrity is exactly what the COVERGIRL brand loves about her and identifies with. We have admired P!nk’s art and her attitude for years! We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our COVERGIRL family.”
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