Target Corporation (NYSE: TGT) has partnered with Lionsgate (NYSE: LGF), a diversified global entertainment company, to offer fans of the international blockbuster “The Hunger Games” a special collection of keepsakes and an exclusive three-disc version of the film with never-before-seen video from the movie set. These premium items range from $349 to $999 – Target’s first-ever licensed product offering at this price point – and will be introduced one per day beginning on Aug. 18 to coincide with the DVD release.
The keepsakes, available in very limited quantities exclusively on Target.com, include: 14-carat gold replicas of heroine Katniss Everdeen’s famed Mockingjay pin (the story’s symbol of rebellion), with 100 available at $999 each; leather replicas of Katniss’ hunting jacket, with 100 available at $349 each; and “The Hunger Games” lithographs autographed by 10 top cast members including Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson, with 100 available for $699 each.
“‘The Hunger Games’ franchise has truly captivated the nation. We’re proud to be part of this pop culture phenomenon and want to deepen Target guests’ engagement with the series through exciting product offerings and bonus video content,” said John Butcher, vice president of entertainment, Target. “Target is known for providing must-have merchandise at an unbeatable value, but we wanted to surprise our guests by taking it up a notch for ‘The Hunger Games’ and unveiling a prestige collection for devoted fans.”
Target’s deluxe edition of “The Hunger Games” for DVD and Blu-ray features a collectible case and 45 minutes of exclusive content, including personal video diaries filmed by seven of the movie’s key Tributes and interviews with the cast about the experience. The special DVD ($20.99) and Blu-ray ($25.99) are available for preorder now at Target.com/HungerGames.“We’re delighted to partner with Target on this innovative and integrated campaign that offers their guests unique merchandise and video content,” said Lionsgate executive vice president and general manager of Home Entertainment Ron Schwartz. “These collectibles and bonus footage immerse fans in the world of ‘The Hunger Games’ and will help them celebrate ‘The Hunger Games’’ status as a unique and memorable event.”
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