After years worth of product redesign and factory resourcing, Astro's entire product line now carries retail-ready margins, giving us the ability to expand Astro's distribution into traditional retail channels. On July 20, we launched Astro's first new product since the acquisition, the $299 A50 Wireless gaming headset. A50 is Astro's most technologically advanced product in its award-winning line of headsets. It features cutting-edge KleerNet 5.8 gigahertz wireless technology, Dolby Digital 7.1 surround sound, and built in MixAmp 5.8 and multi-platform compatibility. The A50 is professional tuned for audiophile level performance when gaming, watching movies or listening to music. It functions natively across all manner of entertainment devices, including gaming consoles, PCs, Macs and home theater systems.Since the launch of the A50 less than 2 weeks ago, we have sold a significant number of units from the astrogaming.com website. And the early buzz around the product has been very positive. Just this week, it was awarded the Editors' Choice for gaming headsets in PCMag.com and a recent YouTube video featuring the unboxing of the new A50 has already received 230,000 views. Technology publication, The Verge, commented, "Astro's headset range has been praised for its sound quality, but the A50 may be the company's most versatile and best-sounding product yet." Astro's always built their products on that solid foundation and the A50 is no exception. The Astro A50 is, without question, one of the best gaming headsets on the market.
Skullcandy Management Discusses Q2 2012 Results - Earnings Call Transcript
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