In addition, the recent additions of the sales force and our focus on direct advertising relationships are gaining traction. We are uniquely positioned in the market to deliver brand lift, customer leads, e-commerce transactions and customer relationship management offerings and scale. And we are starting to position the company to take a better advantage of our competitive differentiation. Through this end, we are aligning our business to work more closer together. One step in this direction is to consolidate our Mediaplex technology platform business with our Media segment, which we discussed in our prior calls and announced today as part of our Q2 results.Mediaplex is now beginning to leverage its strategic advertiser relationships and the first-party data to capture incremental display revenue, so it makes sense to push this consolidation forward ahead of the holiday season. Our confidence in the future is reflected in our stock-buyback activity. We purchased 5.9 million shares in Q2, which was more than 7% of the total shares outstanding as of the end of Q1. And during our -- due to our strong cash flow generation and financial flexibility, our board has authorized an additional $100 million in buyback.
ValueClick Management Discusses Q2 2012 Results - Earnings Call Transcript
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