This call contains forward-looking statements that involve risks and uncertainties including, but not limited to, the risk that market demand for online advertising in general and performance-based online advertising in particular will not grow as rapidly as predicted; the risk that legislation and government regulation could negatively impact the company's performance; the effects of the Dotomi acquisition on ValueClick's financial results; and the potential inability to successfully operate or integrate Dotomi's business, including the potential inability to retain customers, key employees or vendors.
The actual results may differ dramatically from the results predicted and reported. Results should not be considered an indication of future performance. Important factors that could cause actual results to differ dramatically from those expressed or implied in the forward-looking statements are detailed under the risk factors and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, which include, but are not limited to, its annual report on Form 10-K filed on January 29, 2012, recent quarterly reports on Form 10-Q and other current reports on Form 8-K.
ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
With that, I'd like to turn the call over to Mr. Jim Zarley, CEO of ValueClick. Jim?James R. Zarley Thank you, Gary. Q2 was another strong quarter, and we continue to execute our strategic initiatives that will bring our businesses closer together to benefit of our clients. Despite challenges in Europe and our continued deemphasis of lower margin revenue streams within the Owned & Operated division, we delivered revenue and profitability above our guidance ranges. We achieved this to strengthen our U.S.-based Media businesses and Affiliate Marketing business. In Media, our recent acquisitions and traditional businesses are performing very well. Our ongoing investments in data, real-time biddable traffic acquisition and optimization are paying on. The vast majority of our inventory we now use in our Media business comes from programmatic buying, where we are leveraging our data and optimization abilities. Even within the -- our traditional display business, we're now outsourcing about half of our traffic through programmatic buying, which supplements our network and spot-buying channels.