Our superior performance is driven by the remarkable power of our programming and our brands. We've establish ourselves as leaders in influencing consumer purchasing decisions in the Home, Food and Travel categories. And that's why our networks and related interactive businesses are must buys for advertisers and must carries for content, distributors. Our investment in trendsetting original programming and our commitment to stay focused on our lifestyle categories is delivering industry-leading returns and creating uncommon value for our shareholders. So let's take a look at how we're performing in each of these lucrative content categories and we'll start out with food.At Food Network, we had our highest rated second quarter ever and ended the period ranked eighth among ad supported cable networks in the 25-54 demo. That is just outstanding. Promising new shows like Mystery Diners, and the eighth season of Food Network Star drove our improved viewership numbers. Also contributing were stalwarts like Diners, Drive-Ins & Dives, Chopped All Stars and Restaurant: Impossible, all of which are proving their enduring popularity.
Scripps Networks Interactive Management Discusses Q2 2012 Results - Earnings Call Transcript
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