Aug. 2, 2012
/PRNewswire/ -- Nine West, a division of The Jones Group (NYSE: JNY) ("Jones"), continues to step out to raise funds and awareness for Fashion Targets Breast Cancer (FTBC),
The Council of Fashion Designers of America's
(CFDA) charitable organization, through the
Nine West Runway Relief Program
New York City
during Spring/Summer 2013 Fashion Week. The program, which is now in its third year, aims to marshal the forces of the fashion and modeling industries to step up for a cause. Since the creation of
QVC Presents "FFANY
Shoes on Sale" in 1994
, Nine West has been committed to raising funds for breast cancer awareness and prevention.
Nine West's Runway Relief Program has enlisted top fashion models participating in fashion shows, including
Elsa Hosk, Ajak Deng, Jessica Gomes, Ariel Meredith,
IIona Novacek, Catrinel Menghia
to wear a limited edition, Nine West boot. Each step the models take off the runway including castings and fittings will equate to a monetary donation that Nine West will make to Fashion Targets Breast Cancer.
To kick off Nine West's Runway Relief Program,
chronicled the models giving back on camera by photographing the top faces from
agencies. Celebrity Stylist,
, was on site to style the shoot and show her support.
Nine West is expanding the Runway Relief exclusive collection from the biker-chic boot
and comfortably stylish tank top
to include a Nine West drawstring backpack
, sexy aviator sunglasses
and a news-boy inspired hat
. 100% of the proceeds from the tank top will go to FTBC. Starting
, the exclusive collection will be available on
Nine West's website
. The collection will be available nationwide at Nine West stores the first week in September and the boot will also be available at Lord & Taylor. Jet Jeans by John
has created a Runway Relief jean available exclusively on
with all proceeds going to FTBC. Hanky Panky has also created an exclusive boyshort
in their signature lace with the FTBC symbol emblazoned on the hip in crystals to raise additional awareness for the cause.
"Nine West is honored to work with the most fashionable partners, from models and photographers to the CFDA and their charity, Fashion Targets Breast Cancer, for the third year of Runway Relief," said
, Senior Vice President of Marketing at Nine West. "Raising money and awareness for early detection, research and care is our number one priority."
"This year we will elevate the Nine West Runway Relief program to the next level. Our three year exclusive partnership with Nine West and
Fashion Targets Breast Cancer
reaffirms the brands commitment and dedication to raising awareness for this worthy cause. We are excited to join forces as an authoritative voice behind this powerful movement," said
, Chief Executive Officer of the CFDA.
"Runway Relief is a powerful vehicle to increase breast cancer awareness and empower women around the world," said
Diane von Furstenberg
, CFDA President.
Nine West and the CFDA are also creating a series of Public Service Announcements with interviews from Professor of Clinical Medicine and Medical Director of the Weill Cornell Breast Center, Dr.
, breast cancer survivors as well as CFDA members,
Diane Von Furstenberg, Charlotte Ronson, Tracy Reese
to help unite the fashion industry to spread the word. The PSA will air
Nine West is partnering with
for Fashion's Night Out on
and will host a fun and interactive event with
and top models at Nine West's Rockefeller Center store location. Fiat will be providing a fleet of mobile shuttles for Fashion's Night Out and into Fashion Week offering rides to VIPs. They are also donating a Fiat 500 to auction off in October with all proceeds benefitting Fashion Targets Breast Cancer.
Nine West is stepping up its social media game to bring this initiative to the next level. They will partner with photo-driven social media platform
Runway Relief Photo Walks
in key cities across the US. Consumers are invited to participate by encouraging friends and family to sponsor their walk with a monetary donation.
In addition to these partnerships, Nine West will sell albums from
artists with all proceeds being donated to Fashion Targets Breast Cancer. The albums will be sold on
Twitter users can follow Nine West's Runway Relief Program's hashtag, #RunwayRelief to get updates in real time for the entire program.