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MoneyGram In Search Of The ‘Ultimate Cricket Fan’

Starting August 8, Cricket fans will have the chance to prove their intense love for the sport and compete to win an all-expense-paid trip to this year’s ICC World Twenty20 (T20) in Sri Lanka. As part of its sponsorship of the T20, MoneyGram (NYSE: MGI), a leading global money transfer company, is conducting a search for the “Ultimate Cricket Fan” to serve as ambassador, reporter and blogger during the matches in September and October.

The contest is open to cricket fans in Bangladesh, Canada, India, Pakistan, Saudi Arabia, Sri Lanka, United States, United Kingdom, and UAE. To continue the ongoing commitment of bringing the MoneyGram community closer, MoneyGram will select two lucky and committed fans to travel to Sri Lanka as part of the “Ultimate Cricket Fan” contest.

MoneyGram began its relationship with the International Cricket Council (ICC) with sponsorship of the Twenty20 World Cup tournament in the West Indies in May 2010. The company later signed a multi-year agreement for sponsorship rights from 2011 through 2015. As part of the agreement, MoneyGram will have a presence at all ICC cricket tournaments around the world during the five-year period.

“We know cricket fans are wildly passionate about their love for the sport, and it’s that kind of enthusiastic personality serving as on-the-scenes reporter, blogging about the T20 games and activities in real-time, that will bring the game to life for fans around the world,” said Juan Agualimpia, executive vice president and chief marketing officer, MoneyGram. “The ‘Ultimate Cricket Fan’ will create positive buzz for the games and engage fans throughout the world.”

During the T20 games held Sept. 18 through Oct. 7, 2012, the “Ultimate Cricket Fan” will report live from the grounds in Sri Lanka by posting blog reports in a special section of MoneyGram’s website and on MoneyGram’s cricket-themed Facebook page. The Fan will engage audiences before and after the games through social media and participation in activities and events planned by MoneyGram, starting with the Super 8s stage of the tournament.

Stock quotes in this article: MGI 

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