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TheStreet Open House

Mattress Firm And Protect-A-Bed Launch Back To School Campaign To Increase Awareness Of The Health And Academic Benefits Of Quality Sleep

Stocks in this article: MFRM

Mattress Firm’s Back to School partnership with Protect-A-Bed, the leading provider of bedding protection products, is focused on raising awareness of the importance of a healthy and comfortable sleep environment. “Unprotected mattresses, especially in a dormitory setting, can absorb dust mites, germs and bodily fluids after many years of different people using the mattresses,” said James Bell, Chief Executive Officer at Protect-A-Bed. “Protect-A-Bed mattress encasements and protectors, create a layer between students and what’s lurking in their mattresses, to create a more hygienic sleep environment.

Furthermore, according to Bell, mattress protection will prevent additional damage to the mattress in the event of an accident. Student-caused damage to a mattress results in damage fees at many colleges and universities.

To celebrate the Back to School season, Mattress Firm and Protect-A-Bed are hosting the Sleep Smart sweepstakes during the month of August. Students and parents can “like” the Mattress Firm and Protect-A-Bed Facebook pages, share back to school sleep tips, and register to be eligible for weekly mattress protection giveaways. On August 31, one grand-prize winner will be selected at random to win a bedding protection kit and a $500 Visa gift card. More details on how to enter are available at http://apps.facebook.com/sweepstakeshq/contests/270681.

For students and families looking to purchase a bed or mattress protection during the month of August, Mattress Firm is holding Back-to-School sales in stores nationwide. Faculty, staff and alumni are also eligible for special discounts and pricing which includes:

  • $299 Hampton & Rhodes pillow top mattress (full or queen)
  • Free delivery on purchases of $599 and above
  • $49 twin mattress; $99 queen mattress
  • 10 percent discount with student, faculty or alumni ID card on purchases of $499 and above (in-store only)
  • $399 queen bundle with Hampton & Rhodes Whitney set, Protect-A-Bed mattress cover and bed frame

About Mattress Firm

Houston-based Mattress Firm (NASDAQ: MFRM) is a high growth specialty retailer, recognized as one of the nation’s leading specialty bedding companies, offering a broad selection of both traditional and specialty mattresses, bedding accessories and related products from leading manufacturers. With more than 1000 stores across 28 states, Mattress Firm has the largest geographic footprint in the United States among multi-brand mattress specialty retailers. Mattress Firm offers customers comfortable store environments, guarantees on price, comfort and service, and highly-trained sales professionals.

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