PFSweb, Inc. (Nasdaq: PFSW), an international provider of end-to-end eCommerce solutions, today announced that it has signed an agreement with W. L. Gore & Associates, Inc. GORE BIKE WEAR® and GORE RUNNING WEAR® lines, which are known for high-tech functionality and durable premium quality, to develop customized direct-to-consumer eCommerce solutions for the United States and Europe.
The eCommerce solution, which will serve the GORE BIKE WEAR® and GORE RUNNING WEAR® brands, officially launched in July within the U.S. The eCommerce solutions are supported by PFSweb’s facilities in Memphis, TN and Dallas, TX. In September, both of the eCommerce solutions for the brands are expected to launch in Europe and will be supported by PFSweb’s facility in Liege, Belgium, which will provide customer support in multiple languages.
The website, www.goreapparel.com, features a modern look with simple usability, product and brand content, and intuitive navigation.
“As these are the first eCommerce solutions for our GORE BIKE WEAR® and GORE RUNNING WEAR® brands, it was important for us to have customized eCommerce solutions that properly reflect to customers the high-tech function and experience that our products represent. This is an exciting extension of our biking and running products into the market and will increase our ability to support growing customer demand throughout the U.S. and EU,” said Jay Herring, Global Sales Leader at W.L. Gore & Associates, Inc. “We chose PFSweb for their expertise and capabilities in the global commerce marketplace, in addition to their broad experience in developing and supporting end-to-end eCommerce solutions for luxury and premium consumer brands.”“We are excited to announce the addition of another high-end brand to our portfolio of designer brands that utilize our End2End eCommerce platform. This agreement highlights our continued expansion into the consumer products market and reinforces our ability to provide highly customized programs that enhance the customer experience in any industry in both the U.S. and Europe,” said Mike Willoughby, President of PFSweb, Inc.
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