August 2, 2012
Magic Software Enterprises Ltd.
(NASDAQ: MGIC), a global provider of
, announced today that
-based manufacturer of liquid and pneumatic controls and valves for the oil and gas industry, has chosen
Magic xpa Application Platform
to develop and deploy iPhone and iPad
mobile business applications
WellMark created a system for sales representatives, which extends their dynamic and growing collection of services wherever and whenever they are needed. WellMark's iPhone and iPad users can access pricing, in-house and remote warehouse inventory status, and customer status information, which lead to reduction of sales calls while placing orders, significant reduction in return material authorizations (RMA), and reduced shipping costs.
Magic's mobile offering
because we feel it is optimal for dealing with the challenges most developers have when dealing with multiple technologies," said
, Manager of Information Systems at WellMark. "Magic is a technology unifier for us that reduces the number of skill sets needed to deploy business capabilities across multiple mobile and back-end technologies, regardless of the underlying systems."
WellMark chose Magic's scalable solution because of its ability to rapidly and securely deploy any
over any mobile operating system from a single development effort, while supporting native smartphone features.
Commenting on these projects,
, President and CEO of Magic Software Enterprises Americas, said: "WellMark is a great example of a mid-size company that uses Magic xpa to deliver enhanced capabilities to its sales via mobile apps. Its innovative use of mobile apps to deliver exceptional proprietary value distinguishes it as a leader in its industry that is completely committed to providing the best possible service to its customers."
About Magic Software Enterprises