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WellMark Chooses Magic's Mobile Technology To Build IPhone And IPad Apps

OR YEHUDA, Israel, August 2, 2012 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that WellMark LLC, a USA-based manufacturer of liquid and pneumatic controls and valves for the oil and gas industry, has chosen Magic xpa Application Platform to develop and deploy iPhone and iPad mobile business applications.

WellMark created a system for sales representatives, which extends their dynamic and growing collection of services wherever and whenever they are needed. WellMark's iPhone and iPad users can access pricing, in-house and remote warehouse inventory status, and customer status information, which lead to reduction of sales calls while placing orders, significant reduction in return material authorizations (RMA), and reduced shipping costs.

"We chose Magic's mobile offering because we feel it is optimal for dealing with the challenges most developers have when dealing with multiple technologies," said Todd Canedy, Manager of Information Systems at WellMark. "Magic is a technology unifier for us that reduces the number of skill sets needed to deploy business capabilities across multiple mobile and back-end technologies, regardless of the underlying systems."

WellMark chose Magic's scalable solution because of its ability to rapidly and securely deploy any enterprise application over any mobile operating system from a single development effort, while supporting native smartphone features.

Commenting on these projects, Regev Yativ, President and CEO of Magic Software Enterprises Americas, said: "WellMark is a great example of a mid-size company that uses Magic xpa to deliver enhanced capabilities to its sales via mobile apps. Its innovative use of mobile apps to deliver exceptional proprietary value distinguishes it as a leader in its industry that is completely committed to providing the best possible service to its customers."

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