NEW YORK (MainStreet) -- The next time Tim Berners-Lee invents the Internet, he might want to think of a series of interlocking rings -- maybe like those of the Olympics -- rather than the wide open, worldwide wreck he made the first time around.
We all know Berners-Lee. He is the supposed "founder" of the Internet. (Someone has to take the bullet, right?) And he was the cherry on top of the opening ceremony honoring all things British at this year's London Olympic games.
In case you missed it, he was the geek at the computer typing a four-word tweet: "This is for everyone."
For my money, Berners-Lee's Olympic tweet was a thunderbolt of business optimism -- and a legit path to profits online.Here's why. Bringing order to the global village
Think about what happened when Berners-Lee typed those words. First, he was putting the crown on one of the most valuable media moments in recent memory. Ad time ain't cheap when 80-some-odd-thousand people are watching live in London, according to Yahoo! Sports (YHOO) and another 40-some-odd-million from the U.S, according to widely quoted Nielsen figures. Guesstimates say 1 billion viewers tuned in worldwide. What made the moment so valuable? Certainly not the disorganized, crowdsourced digital domain. Berners-Lee's microblog was one of -- oh my heavens -- some 6.3 million tweets typed during the opening ceremony, according to TweetReach. Without the spectacle, his was as worthless as the rest. Facebook (FB), too, was no profit medalist. It ran, what, a running timeline of images and events of the opening ceremony. I didn't care. Did you? In truth, it was carefully orchestrated interlocking system of highly organized media rights, international viewing windows and controlled media technologies that made this ceremony money. The stiff upper British lip of structure put food on the table for this year's games. NBCOlympics.com gets the gold
The most interesting example of order trumping chaos to investors -- and the theme is everywhere in these games of you look -- is clearly NBCOlympics.com. Comcast's (CMCSA) NBC bragged about the depth of online video coverage -- all 32 sports, all 302 events and all streamed live was the oft-hyped boast. But was the site open to all, a la the rest of the dysfunctional Web?
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV