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TheStreet Open House

Facebook Diary: Another Day, Another 52-Week Low

Stock quotes in this article: FB, AAPL, GOOG

NEW YORK ( TheStreet) - In watching the drastic drop of social media giant Facebook (FB) the biggest question for investors, aside from whether the company will soon become an acquisition candidate, is, "Where is the bottom?"

In a recent interview with Lindsey Bell, Jim Cramer, founder of TheStreet.com as well as host of CNBC's "Mad Money," offered his opinion on what it would take to fully recognize the bottom on the stock.

What I felt stood out the most from all Cramer offered is he believes that in order for Facebook shares to truly bottom, it would first require not only evidence of insider buying but analysts will have to downgrade the stock while also lowering their estimates.

While I agree with Cramer, I wonder if any of the three scenarios will play out -- much less all three at the same time. The reason is that Wall Street comes across too often as caring more about being perceived as right than as smart. After all, this is precisely the reason why Facebook and its investors are in this mess in the first place -- a mess borne out of its hype-filled IPO that Wall Street has left for others to clean up.

My article suggesting that Apple (AAPL) would make a play for Facebook should the stock drop below $20 was not well received by some readers. But for me it's more than just about what makes sense. It's also being opportunistic.

Whether or not Apple acquires Facebook is not the issue -- rather, if the valuation is right, Apple would love the chance to do two things.

First, it would revel at the prospect of being able to beat Google (GOOG) at its own game. Second, it would love to put to rest once and for all the Steve Jobs-Mark Zuckerberg comparisons. It can do that by taking over Facebook and turning it into more than what it is today - just a great concept.

However, for Facebook to avoid further embarrassment it has to stay above $20. The question now is whether it can do it. The stock continues to be in a freefall while displaying an inability to find its legs. As I've said previously, should it fall below that all-important psychological level of $20, the next perceived stable platform has to be $15.

However, with the stock now having closed on Wednesday at $20.88, or 45% below its IPO price of just three months ago, Facebook has just received an upgrade by Bernstein from sell to hold with a price target of $23, representing a P/E of 64 times next year's earnings.

However, it takes more than valuation to assess Facebook's investment worthiness. There are other concerns surrounding the expiration of the lockup period where early investors will be free to unload the stock and move on with their lives.

This possibility lends support for why the stock may not have yet reached bottom. Also, as Cramer pointed out, Bernstein is likely not doing Facebook any favor by having issued an upgrade. Lowering estimates to levels the company can easily meet and exceed would signal an eventual buying opportunity.

I think the company will prove eventually that it is more than just a fad. But it has to prove first that in addition to being a good idea it has a better underlying business. Until then, the smart play it to avoid the stock.







At the time of publication, the author was long AAPL and held no position in any of the other stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Richard Saintvilus is a private investor with an information technology and engineering background and has been investing and trading for over 15 years. He employs conservative strategies in assessing equities and appraising value while minimizing downside risk. His decisions are based in part on management, growth prospects, return on equity and price-to-earnings as well as macroeconomic factors. He is an investor who seeks opportunities whether on the long or short side and believes in changing positions as information changes.

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